Michelle Groenewald worked in the advertising industry as an Art Director for 15 years before transitioning into hospitality. During her 12 years as a successful restaurant owner, she gained valuable insights into working with individuals from diverse backgrounds and various life experiences. Despite swiftly conceiving her first child, Gia, she encountered challenges with secondary infertility for four years before finally becoming pregnant naturally with her son Tyler. She possesses extensive expertise as a certified Perinatal Bereavement Facilitator, a Perinatal Bereavement Trainer and holds the position of Director at House of Fertility Media. Moreover, she holds the significant role as the Creative Director of IFAASA since 2023, highlighting her dedication to assisting others in their journey towards parenthood.